Utility Cutter
About the Customer
One of the manufacturers and distributors of art supplies is this client. They had a very clear view of this product because of the 20-year experience of this client in the stationery industry and his knowledge and emphasis on specialist art supplies, and they supported the project as much as possible in conjunction with the design steps of this product. This contributed to this group's best outcomes in the shortest.
Customer’s Needs:
The core of the design idea of this product is formed from the defined needs of the customer. Also, the target market for this product was artists. According to the needs of consumers who are going to use this product, ease of use, high efficiency, and beauty of the product were some of the challenges that had to be addressed during the design process.
The main goals of our agency are based on the three principles of "product beauty", "high efficiency" and "ease of production". In line with these goals in this project, using minimal geometric shapes and combining them, after various tests, we reached a uniform and stable set, which in the first place brings the high performance of the product, and in the next stage, a product with stunning beauty. which also benefits the efficiency of stunning beauty.
Step 1: Concept Definition
Holding an initial contact to help customer define the concept of project.Step 2: First design from scratch
Initial product design according to the needs and the main framework of the product concept.Step 3: First correction metting
Holding an initial meeting to modify the design, in order to review the initial design and customer feedback.Step 4: Apply customer's changes
Apply customer feedback changes to the original model and finalize the product model.Step 5: Delivery of the final project
In the final session, the model will be checked and, if all modifications are accepted, the final model will be submitted to the technical department for completion and preparation of the next steps (such as rendering, final construction plan, selection of materials, etc.).
At the beginning of the development of this product, I felt very confused, even though I had a good knowledge of the market and knew exactly what design to look for. After holding the first meeting and presenting my demands in a scattered manner, the technical and design team asked to investigate the issues raised. In the second session, I was faced with a well-defined structure in which all my needs were categorized, and I was presented with clear steps without any blind spots. David